Sony Brand Badge
Designed @ Indigo Slate in Bellevue, WA.
Brief
Sony needed a logo to mark their longstanding prowess in the field of mirrorless cameras to be used across print and digital campaigns. Wary of the brand’s global reach, I designed a responsive logo set to give our client maximum flexibility in application.
Timeframe
1 week
Skills
Logo design
Illustrator
Challenge
The badge design needed to be extremely versatile so we had to test a lot of different applications to make sure it would work for packaging, combined with photography, large for magazine ads and very small and in motion for social media posts.
